Can Fake Traffic Hurt Your Website Rankings?

Getting a lot of traffic might sound like a win. But if that traffic isn’t from real people, it might actually do more harm than good. Many site owners in Australia, especially small businesses, are often surprised to find out that fake traffic can work against them. So the big question is — will fake traffic effect website ranking? Let’s break it down.

What is Fake Traffic?

Fake traffic usually comes from bots, click farms or automated scripts. These visits may show up in your analytics as real users, but they aren’t real people browsing your site or engaging with your content. The purpose can range from ad fraud and SEO manipulation to just spam.

Why People Sometimes Use Fake Traffic

Some site owners (or their agencies) buy traffic hoping to make their site look more popular or to impress advertisers. On paper, this might bump up your traffic numbers. But search engines like Google aren’t fooled for long.

To know in detail How Fake Traffic Can Hurt Your Rankings, read the full blog here.